Senior Manager, Marketing Strategy & Operations

About

GiveDirectly seeks a Senior Manager, Marketing Strategy & Operations to serve as the strategic right-hand implementer to the VP of Marketing. The fully remote role designs and operates marketing systems, leads special projects, and supports marketing strategy and leadership operations. GiveDirectly is prioritizing candidates in Kenya and other listed countries where it can employ staff through an entity or employer of record. Salary: Kenya Base Salary: $83,820. Salary: Bonus target: 10%. Salary: Annual Benefits Stipend: $8,454. Duty station: Remote.

How to apply

Apply online through the official advert page on Greenhouse. Complete the required application fields and attach a Resume/CV; the page also asks applicants to outline how they meet the hiring criteria using specific examples and data where relevant.

Responsibilities

• Lead complex cross-functional marketing projects from problem definition through design, launch, test, iteration, and scale while measuring qual and quant impact.
• Support marketing teams who need extra capacity or expertise in high priority projects by offering hands-on flex support or ownership of defined sub-problem areas.
• Partner with marketing leadership to propose, prioritize, and scope the project portfolio.
• Define success metrics and test plans up front, and report results candidly, including what didn't work.
• Document what works, build playbooks, and hand off to a permanent owner or team.
• Own annual and quarterly planning and OKR discipline, translating strategic intent into priorities, milestones, and measurable outcomes.
• Analyze marketing performance, trends, and customer insights to identify growth levers.
• Lead the org through operating change, including the transition to AI-enabled ways of working.
• Own marketing budget and headcount planning with Finance, building integrated resource plans and tradeoff recommendation.
• Partner with People Team on headcount planning and scaling hiring plans.
• Manage key marketing vendor evaluations, procurement, and onboarding of new tools.
• Manage the leadership operating rhythm: staff meetings, business reviews, offsites, extended leadership meetings, all-hands, off-site retreats.
• Act as a strategic thought partner and advisor to marketing leadership on key decisions, priorities, and emerging opportunities; provide high candor feedback to executive leadership.
• Support leadership in navigating ambiguity, aligning stakeholders, team management, and driving execution.

Qualifications

• 5–7 years in strategy, chief of staff, management consulting, indie hacker, agency, or marketing/growth or GTM operations.
• Experience with a wide range of tactics and channels (you don’t need them all): lifecycle marketing, SEO, SMS and push, paid channels, social, content, and creator, earned media, thought leadership, events, B2B and/or B2C, SaaS marketing, digital marketing, segmentation.
• A first-principles thinker who can break a complex process into parts, decide what to change, automate with AI, or keep human, and connect the dots across functions.
• Proven record leading complex cross-functional initiatives in fast-paced, ambiguous environments.
• Highly organized and detail-oriented, with strong program management skills.
• Experience working with large marketing budgets: including forecasts, budgeting, headcount planning, investment tradeoffs.
• Experience with hiring, recruiting, and onboarding operations.
• Excellent presentation skills; experience building exec-level decks.
• Detail oriented, if you are reading the third to last bullet, congrats :) as a bonus here are a few tips. 1) don’t use AI in your writing for the application – really, it’s painfully obvious 95% of the time and I want to hire you not Claude 2) mention you saw this bullet in our interview :)
• Experience managing executive operating rhythms, leadership meetings, business reviews, offsites, and planning forums.
• Familiarity with common marketing tech stack tools.