Social Media & Content Specialist

About

We are looking for a Social Media & Content Specialist based in Kenya to support hands-on content creation, creator coordination, and community engagement. We are seeking someone deeply connected to local culture, trends, and digital behavior, who can help make our content feel truly Kenyan and relatable.

Responsibilities

• Content (Core Focus)
• Create UGC-style content for TikTok, Reels, and Facebook
• Source and coordinate local creators
• Generate content ideas based on Kenyan trends
• Adapt scripts into natural local English and Kenyan slang
• Ensure content feels native, not foreign
• Influencer & Creator Coordination
• Identify and evaluate influencers on TikTok, Instagram, and Facebook
• Manage outreach and communication
• Coordinate content delivery and track basic performance
• Social Media & Community
• Respond to comments and messages on social platforms
• Moderate negative feedback professionally
• Collect customer insights, questions, and complaints
• App Reviews Management
• Monitor Google Play & App Store reviews
• Respond according to internal guidelines
• Flag recurring or critical issues
• Local Market Insights
• Track trends, memes, and content formats in Kenya
• Understand audience perception of fintech and lending
• Share insights on messaging, hooks, and offers
• Marketing & Operational Support
• Review creatives, copy, and campaigns for local relevance
• Support localization of landing pages and banners
• Assist in organizing content shoots and coordinating vendors/partners

Qualifications

• Diploma or Degree in Marketing, Business, or related field
• 2+ years’ experience in digital marketing (preferably in fintech or tech)
• Strong understanding of social media community management
• Understanding of influencer marketing
• Excellent communication and creativity skills (with strong grasp of local tone and slang)